Peculiar adland axioms

One peculiar assumption in our business is that creative people would never work for a media agency.


I would.


1. You would work with people who still know how to have a good time.


2. You would be awash with tickets to sporting and cultural events.


3. Most important of all, this - about three times as much of your work would actually run.


There are other adland axioms that everyone seems to believe with no good reason. "Give people the freedom of a tight brief" is my current hate - as it effectively suggests creative people should abdicate 90% of their job description in favour of gilding propositions. Give us the freedom of a tighly defined problem - yes. But not a prescriptive brief.


And that planner story about the Sistine Chapel is a lie.... Michelangelo, as a proper creative should, rewrote the brief.

"The pope wanted to see paintings of the 12 Christian Apostles; the result was more than 3,000 figures."

More daft adland axioms please......